Wednesday, August 22, 2007

The Code in Cartoons

This is a basic guide to the International Code of Marketing of Breastmilk Substitutes and subsequent, relevant Resolutions of the World Health Assembly.

As the name suggests, it is illustrated with cartoons of the style shown on the cover.

Text is simple and warns strongly against formula feeding and greedy companies. Here is a sample:

So why is bottle-feeding terrible?

Formula is made of cows' milk. That's good for calves but not for babies.

Even mothers who can read and write, make mistakes mixing too much powder with too little water or too little powder in a lot of water.

So, often the baby gets milk which is under or over-diluted. Worse, the water used may be contaminated.


What is the aim of the Code?

The Code aims to contribute to the safe feeding and better nutrition of babies and to protect mothers and breastfeeding from aggressive marketing of baby foods.

It is a marketing code. It does not ban the sale of baby foods, but only bans or restricts promotional practices which entice mothers to replace their breastmilk with commercial products.
---extracts end

It can be ordered in the Virtual Shop at:

If you have read it, please leave a comment.

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