The contents are:
- Introduction and Background
- Why a Marketing Code?
- How was the International Code developed?
- Summary of the International Code
- What can Health Workers do to make the Code work?
- Detailed examination of some of the important provisions of the Code
- Keeping the Code up to date
- HIV, Infant Feeding and the Code
- How the Infant Food Industry views the Code
- The Innocenti Declaration
- Ten Steps to Successful Breastfeeding
- Health Workers in Action
- The International Code (text in full)
- World Health Assembly Resolutions
- International Code Documentation Centre
- Useful Addresses and Resources
Here is a sample:
Health workers have a responsibility to protect and promote breastfeeding
Those who work most closely with mothers and infants should study and discuss the International Code, especially the information intended for mothers and listed in Article 4.2.
No promotion to health workers
Only scientific and factual information about infant feeding products may be supplied to health workers by companies.
All this information should include the points set out in Article 4.2.
This information should emphasise that breastfeeding is far superior to artificial infant feeding.
[Cartoon baby] "I was on starter formula. Then continuation formula. And I hope to graduate to the advanced formula. I'm working my way up the corporate ladder!"
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