Wednesday, August 22, 2007

International Code of Marketing of Breastmilk Substitutes and relevant WHA resolutions

This may look like a small blue book, but it is the most powerful corporate accountability tools in existence.

Implemented to some degree in over 70 countries in legislation and monitored by Baby Milk Action and partners around the world, it is backed by the authority of the World Health Assembly (made up the health ministries of member states).

Where it is enforced, aggressive marketing is stopped. In countries such as Brazil it is part of a strategy that is seeing significant recovery in breastfeeding rates.

While companies claim it is complex and difficult to follow, it is actually very clear. You can find out more and read the text on the website of the International Baby Food Action Network (IBFAN), which has published this compilation.

NOTE: The text of the Code and Resolutions are also included in some other IBFAN publications which you may find of interest, so check those before ordering this item.

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